A company that allows social care service users to choose, pay and manage their needs online has appointed its first managing director.

Jonathan Barnes will be responsible for driving growth and spearheading the newly-appointed telesales team at Halesowen-based

Mr Barnes previously spent four years at Ikon/Ricoh International, including two years as a global accounts manager, as well as two years at Centrica/Onetel as UK sales and retention manager.

He said: “There is a real passion behind– that is giving people who need care and support the most choice, control and independence possible, and I am thoroughly looking forward to helping it achieve this aim.

“I am relishing the challenge of making this pioneering new company a successful and effective business.” founder Karen Garner said: “We are delighted to welcome Jonathan into the role, and are sure that his experience and enthusiasm will prove invaluable in growing and developing into one of the UK’s leading care brokerage services.”